Clean lines and eye-catching photography were used to help draw your eye in. The title was overlaid across both the imagery and the text background. This had the effect of blending the sharp edges together to create a softer more mature feel to the brand. The use of a more retro typeface allowed a nostalgic feel to the posters without making them look dated. Overall a successful rebrand for a newly refurbished Centre.
The Brief
As part of the rebrand for their newly refurbished Centre, the Management team wanted a focus on photographs as part of the design for their posters. They were also keen for the posters to have a simple ‘clean’ look and feel to the overall design.
REBRANDING
The Result
The Brooks is situated in the affluent town of Winchester
