The Brief

Luton Council wanted to improve the safety of the town centre and encourage people back to the town’s High Streets to improve the economic recovery of the town. with a suite of signage around the town to encourage social distancing and lift spirits.

Suite of Signage

The Result

A series of illustrated characters and scenarios that demonstrate social distancing in bright and creative way. The illustrations have taken over the town featuring on hoardings, pavements, in shop windows, lamppost banners and building walls.

Creative way to highlight social distancing