Charter Walk’s previous branding was primarily navy blue in colour. They wanted to create an updated brand that incorporated this colour but gave the centre a strong identity.
The Brief
The Result
The end result is a fresh, eye catching brand that is adaptable for all forms of media; from signage and posters, to social media campaigns. The brand is easily recognisable and has been really well received from both the centre team and shoppers.
The ‘C’ from the Charter Walk logo was used as a main graphic focus within the poster to create a strong brand identity.
